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Volunteer Recruiting And Retention: A Marketing Approach Nancy L. MacDuff

Volunteer Recruiting And Retention: A Marketing Approach

Nancy L. MacDuff

Published
ISBN : 9780945795001
Paperback
196 pages
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 About the Book 

This book outlines a step-by-step approach to the recruiting and retention of volunteers. The first seven steps explain a marketing approach to the recruitment of volunteers. Topics include conducting needs assessments, strategic planning, programMoreThis book outlines a step-by-step approach to the recruiting and retention of volunteers. The first seven steps explain a marketing approach to the recruitment of volunteers. Topics include conducting needs assessments, strategic planning, program promotion, and the use of volunteer recruiting teams. Explanations of the elements that contribute to volunteer retention are covered. Other topics include interviewing, motivation, supervision, volunteer evaluation, recognition programs, and training.